Wage Benchmark Overview
Median Annual Salary
$98,900$47.55 per hour · $8,242 monthlyRun the numbers on your own pay
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Take-Home Pay Explorer
Market Research Analysts and Marketing Specialists Wage Percentiles in San Francisco-Oakland-Fremont, CA
Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.
| Earning Tier | Hourly Wage | Monthly Gross | Annual Gross | Est. Annual Net (CA) |
|---|---|---|---|---|
| 10th Percentile | $24.33/hr | $4,217 | $50,600 | $41,762 |
| 25th Percentile | $32.79/hr | $5,683 | $68,200 | $54,578 |
| Median (50th Percentile)Metro Benchmark | $47.55/hr | $8,242 | $98,900 | $73,453 |
| 75th Percentile | $67.60/hr | $11,717 | $140,600 | $98,535 |
| 90th Percentile | $91.15/hr | $15,800 | $189,600 | $127,786 |
Cost of Living & Purchasing Power in San Francisco-Oakland-Fremont, CA
A dollar does not buy the same basket of goods everywhere. Compare how $$98,900 measures up against local economic conditions:
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Compare market research analysts salaries statewide and examine overall earnings in California:
Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in San Francisco-Oakland-Fremont, CA
What is the median salary for market research analysts in San Francisco-Oakland-Fremont, CA?
The official BLS median annual wage for market research analysts in San Francisco-Oakland-Fremont, CA is $98,900, which equates to approximately $8,242 per month or $47.55 per hour for a 2,080-hour work year.
What is the hourly pay for market research analysts in San Francisco-Oakland-Fremont, CA?
The median hourly wage for market research analysts in San Francisco-Oakland-Fremont, CA is $47.55 per hour based on the BLS survey. One in ten earned less than $24.33/hour and one in ten earned more than $91.15/hour.
What is the pay range for market research analysts in San Francisco-Oakland-Fremont, CA?
BLS wage estimates for market research analysts in San Francisco-Oakland-Fremont, CA span from $50,600 at the 10th percentile to $68,200 at the 25th, $140,600 at the 75th, and $189,600 at the 90th. These are wage distribution points, not experience levels.
How much do market research analysts take home after taxes in San Francisco-Oakland-Fremont, CA?
On a median gross salary of $98,900, an estimated $73,453 lands in net take-home pay per year ($2,825 biweekly) for a single filer claiming the standard deduction in California in 2026. Total tax withholding equals $25,447 (an effective rate of 25.7%).
How much do market research analysts make per month in San Francisco-Oakland-Fremont, CA?
On the median annual salary of $98,900, gross monthly income is $8,242. After federal, FICA, and California state income taxes, estimated net take-home pay is $6,121 per month (or $2,825 every two weeks).
Is $98,900 a good salary in San Francisco-Oakland-Fremont, CA?
At $98,900, the median salary for market research analysts is 72.7% of the San Francisco-Oakland-Fremont, CA median household income ($136,027). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 115.6, making regional consumer goods and services 15.6% more expensive than the U.S. average.