Wage Benchmark Overview
Median Annual Salary
$94,400$45.38 per hour · $7,867 monthlyRun the numbers on your own pay
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Take-Home Pay Explorer
Market Research Analysts and Marketing Specialists Wage Percentiles in San Jose-Sunnyvale-Santa Clara, CA
Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.
| Earning Tier | Hourly Wage | Monthly Gross | Annual Gross | Est. Annual Net (CA) |
|---|---|---|---|---|
| 10th Percentile | $23.22/hr | $4,025 | $48,300 | $40,052 |
| 25th Percentile | $31.30/hr | $5,425 | $65,100 | $52,505 |
| Median (50th Percentile)Metro Benchmark | $45.38/hr | $7,867 | $94,400 | $70,706 |
| 75th Percentile | $64.57/hr | $11,192 | $134,300 | $94,815 |
| 90th Percentile | $87.07/hr | $15,092 | $181,100 | $122,451 |
Cost of Living & Purchasing Power in San Jose-Sunnyvale-Santa Clara, CA
A dollar does not buy the same basket of goods everywhere. Compare how $$94,400 measures up against local economic conditions:
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Compare market research analysts salaries statewide and examine overall earnings in California:
Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in San Jose-Sunnyvale-Santa Clara, CA
What is the median salary for market research analysts in San Jose-Sunnyvale-Santa Clara, CA?
The official BLS median annual wage for market research analysts in San Jose-Sunnyvale-Santa Clara, CA is $94,400, which equates to approximately $7,867 per month or $45.38 per hour for a 2,080-hour work year.
What is the hourly pay for market research analysts in San Jose-Sunnyvale-Santa Clara, CA?
The median hourly wage for market research analysts in San Jose-Sunnyvale-Santa Clara, CA is $45.38 per hour based on the BLS survey. One in ten earned less than $23.22/hour and one in ten earned more than $87.07/hour.
What is the pay range for market research analysts in San Jose-Sunnyvale-Santa Clara, CA?
BLS wage estimates for market research analysts in San Jose-Sunnyvale-Santa Clara, CA span from $48,300 at the 10th percentile to $65,100 at the 25th, $134,300 at the 75th, and $181,100 at the 90th. These are wage distribution points, not experience levels.
How much do market research analysts take home after taxes in San Jose-Sunnyvale-Santa Clara, CA?
On a median gross salary of $94,400, an estimated $70,706 lands in net take-home pay per year ($2,719 biweekly) for a single filer claiming the standard deduction in California in 2026. Total tax withholding equals $23,694 (an effective rate of 25.1%).
How much do market research analysts make per month in San Jose-Sunnyvale-Santa Clara, CA?
On the median annual salary of $94,400, gross monthly income is $7,867. After federal, FICA, and California state income taxes, estimated net take-home pay is $5,892 per month (or $2,719 every two weeks).
Is $94,400 a good salary in San Jose-Sunnyvale-Santa Clara, CA?
At $94,400, the median salary for market research analysts is 58.2% of the San Jose-Sunnyvale-Santa Clara, CA median household income ($162,111). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 110.4, making regional consumer goods and services 10.4% more expensive than the U.S. average.