Sacramento-Roseville-Folsom, CA · BLS OEWS & BEA Regional Data

Market Research Analyst Salary in Sacramento-Roseville-Folsom, CA

In the Sacramento-Roseville-Folsom, CA metropolitan area, market research analysts earned a median annual wage of $91,200 ($43.85/hour) in the BLS May 2025 OEWS survey. The 10th percentile was $46,700/year and the 90th was $175,000/year; these percentiles do not measure years of experience. Applying 2026 federal and California tax rules to the survey median leaves an estimated $68,753 in take-home pay. The metro price index is 106.7 against a national baseline of 100.

Wage Benchmark Overview

Median Annual Salary

$91,200$43.85 per hour · $7,600 monthly
10th Percentile$46,700$22.45/hr base
25th Percentile$62,900$30.24/hr base
75th Percentile$129,700$62.36/hr base
90th Percentile$175,000$84.13/hr base

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Take-Home Pay Explorer

$91,200
$35,000$185,000
Filing status:
Gross salary breakdown$91,200
Net 75%
Fed 12%
CA 5%
FICA 8%
Annual take-home$68,753After all taxes
Monthly deposit$5,729Estimated per month
Biweekly paycheck$2,644Every 2 weeks (26/yr)
Effective tax rate24.6%Total tax burden
Federal income tax$11,234 / yr
California state income tax$4,237 / yr
FICA (Social Security & Medicare)$6,977 / yr

Market Research Analysts and Marketing Specialists Wage Percentiles in Sacramento-Roseville-Folsom, CA

Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.

Wage Distribution for Market Research Analysts and Marketing Specialists in the Sacramento-Roseville-Folsom, CA Metropolitan Area
Earning TierHourly WageMonthly GrossAnnual GrossEst. Annual Net (CA)
10th Percentile$22.45/hr$3,892$46,700$38,853
25th Percentile$30.24/hr$5,242$62,900$50,907
Median (50th Percentile)Metro Benchmark$43.85/hr$7,600$91,200$68,753
75th Percentile$62.36/hr$10,808$129,700$92,099
90th Percentile$84.13/hr$14,583$175,000$118,849

Cost of Living & Purchasing Power in Sacramento-Roseville-Folsom, CA

A dollar does not buy the same basket of goods everywhere. Compare how $$91,200 measures up against local economic conditions:

Metro Median Household Income$97,188Census Bureau ACS
BEA Price Parity Index106.76.7% above national average
Individual vs Household Ratio93.8%of area median income

Compare market research analysts salaries statewide and examine overall earnings in California:

Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in Sacramento-Roseville-Folsom, CA

What is the median salary for market research analysts in Sacramento-Roseville-Folsom, CA?

The official BLS median annual wage for market research analysts in Sacramento-Roseville-Folsom, CA is $91,200, which equates to approximately $7,600 per month or $43.85 per hour for a 2,080-hour work year.

What is the hourly pay for market research analysts in Sacramento-Roseville-Folsom, CA?

The median hourly wage for market research analysts in Sacramento-Roseville-Folsom, CA is $43.85 per hour based on the BLS survey. One in ten earned less than $22.45/hour and one in ten earned more than $84.13/hour.

What is the pay range for market research analysts in Sacramento-Roseville-Folsom, CA?

BLS wage estimates for market research analysts in Sacramento-Roseville-Folsom, CA span from $46,700 at the 10th percentile to $62,900 at the 25th, $129,700 at the 75th, and $175,000 at the 90th. These are wage distribution points, not experience levels.

How much do market research analysts take home after taxes in Sacramento-Roseville-Folsom, CA?

On a median gross salary of $91,200, an estimated $68,753 lands in net take-home pay per year ($2,644 biweekly) for a single filer claiming the standard deduction in California in 2026. Total tax withholding equals $22,447 (an effective rate of 24.6%).

How much do market research analysts make per month in Sacramento-Roseville-Folsom, CA?

On the median annual salary of $91,200, gross monthly income is $7,600. After federal, FICA, and California state income taxes, estimated net take-home pay is $5,729 per month (or $2,644 every two weeks).

Is $91,200 a good salary in Sacramento-Roseville-Folsom, CA?

At $91,200, the median salary for market research analysts is 93.8% of the Sacramento-Roseville-Folsom, CA median household income ($97,188). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 106.7, making regional consumer goods and services 6.7% more expensive than the U.S. average.