Wage Benchmark Overview
Median Annual Salary
$85,400$41.06 per hour · $7,117 monthlyRun the numbers on your own pay
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Take-Home Pay Explorer
Market Research Analysts and Marketing Specialists Wage Percentiles in Visalia, CA
Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.
| Earning Tier | Hourly Wage | Monthly Gross | Annual Gross | Est. Annual Net (CA) |
|---|---|---|---|---|
| 10th Percentile | $21.01/hr | $3,642 | $43,700 | $36,562 |
| 25th Percentile | $28.32/hr | $4,908 | $58,900 | $47,933 |
| Median (50th Percentile)Metro Benchmark | $41.06/hr | $7,117 | $85,400 | $65,212 |
| 75th Percentile | $58.37/hr | $10,117 | $121,400 | $87,190 |
| 90th Percentile | $78.70/hr | $13,642 | $163,700 | $112,176 |
Cost of Living & Purchasing Power in Visalia, CA
A dollar does not buy the same basket of goods everywhere. Compare how $$85,400 measures up against local economic conditions:
Explore Related Salary & Regional Profiles
Compare market research analysts salaries statewide and examine overall earnings in California:
Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in Visalia, CA
What is the median salary for market research analysts in Visalia, CA?
The official BLS median annual wage for market research analysts in Visalia, CA is $85,400, which equates to approximately $7,117 per month or $41.06 per hour for a 2,080-hour work year.
What is the hourly pay for market research analysts in Visalia, CA?
The median hourly wage for market research analysts in Visalia, CA is $41.06 per hour based on the BLS survey. One in ten earned less than $21.01/hour and one in ten earned more than $78.70/hour.
What is the pay range for market research analysts in Visalia, CA?
BLS wage estimates for market research analysts in Visalia, CA span from $43,700 at the 10th percentile to $58,900 at the 25th, $121,400 at the 75th, and $163,700 at the 90th. These are wage distribution points, not experience levels.
How much do market research analysts take home after taxes in Visalia, CA?
On a median gross salary of $85,400, an estimated $65,212 lands in net take-home pay per year ($2,508 biweekly) for a single filer claiming the standard deduction in California in 2026. Total tax withholding equals $20,188 (an effective rate of 23.6%).
How much do market research analysts make per month in Visalia, CA?
On the median annual salary of $85,400, gross monthly income is $7,117. After federal, FICA, and California state income taxes, estimated net take-home pay is $5,434 per month (or $2,508 every two weeks).
Is $85,400 a good salary in Visalia, CA?
At $85,400, the median salary for market research analysts is 119.8% of the Visalia, CA median household income ($71,300). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 99.8, making regional consumer goods and services 0.2% cheaper than the U.S. average.