Wage Benchmark Overview
Median Annual Salary
$93,100$44.76 per hour · $7,758 monthlyRun the numbers on your own pay
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Take-Home Pay Explorer
Market Research Analysts and Marketing Specialists Wage Percentiles in Santa Maria-Santa Barbara, CA
Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.
| Earning Tier | Hourly Wage | Monthly Gross | Annual Gross | Est. Annual Net (CA) |
|---|---|---|---|---|
| 10th Percentile | $22.88/hr | $3,967 | $47,600 | $39,531 |
| 25th Percentile | $30.87/hr | $5,350 | $64,200 | $51,854 |
| Median (50th Percentile)Metro Benchmark | $44.76/hr | $7,758 | $93,100 | $69,913 |
| 75th Percentile | $63.61/hr | $11,025 | $132,300 | $93,634 |
| 90th Percentile | $85.77/hr | $14,867 | $178,400 | $120,856 |
Cost of Living & Purchasing Power in Santa Maria-Santa Barbara, CA
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Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in Santa Maria-Santa Barbara, CA
What is the median salary for market research analysts in Santa Maria-Santa Barbara, CA?
The official BLS median annual wage for market research analysts in Santa Maria-Santa Barbara, CA is $93,100, which equates to approximately $7,758 per month or $44.76 per hour for a 2,080-hour work year.
What is the hourly pay for market research analysts in Santa Maria-Santa Barbara, CA?
The median hourly wage for market research analysts in Santa Maria-Santa Barbara, CA is $44.76 per hour based on the BLS survey. One in ten earned less than $22.88/hour and one in ten earned more than $85.77/hour.
What is the pay range for market research analysts in Santa Maria-Santa Barbara, CA?
BLS wage estimates for market research analysts in Santa Maria-Santa Barbara, CA span from $47,600 at the 10th percentile to $64,200 at the 25th, $132,300 at the 75th, and $178,400 at the 90th. These are wage distribution points, not experience levels.
How much do market research analysts take home after taxes in Santa Maria-Santa Barbara, CA?
On a median gross salary of $93,100, an estimated $69,913 lands in net take-home pay per year ($2,689 biweekly) for a single filer claiming the standard deduction in California in 2026. Total tax withholding equals $23,187 (an effective rate of 24.9%).
How much do market research analysts make per month in Santa Maria-Santa Barbara, CA?
On the median annual salary of $93,100, gross monthly income is $7,758. After federal, FICA, and California state income taxes, estimated net take-home pay is $5,826 per month (or $2,689 every two weeks).
Is $93,100 a good salary in Santa Maria-Santa Barbara, CA?
At $93,100, the median salary for market research analysts is 94.8% of the Santa Maria-Santa Barbara, CA median household income ($98,161). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 108.8, making regional consumer goods and services 8.8% more expensive than the U.S. average.