Wage Benchmark Overview
Median Annual Salary
$92,200$44.33 per hour · $7,683 monthlyRun the numbers on your own pay
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Take-Home Pay Explorer
Market Research Analysts and Marketing Specialists Wage Percentiles in Santa Rosa-Petaluma, CA
Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.
| Earning Tier | Hourly Wage | Monthly Gross | Annual Gross | Est. Annual Net (CA) |
|---|---|---|---|---|
| 10th Percentile | $22.69/hr | $3,933 | $47,200 | $39,234 |
| 25th Percentile | $30.58/hr | $5,300 | $63,600 | $51,420 |
| Median (50th Percentile)Metro Benchmark | $44.33/hr | $7,683 | $92,200 | $69,363 |
| 75th Percentile | $63.03/hr | $10,925 | $131,100 | $92,926 |
| 90th Percentile | $85.00/hr | $14,733 | $176,800 | $119,911 |
Cost of Living & Purchasing Power in Santa Rosa-Petaluma, CA
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Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in Santa Rosa-Petaluma, CA
What is the median salary for market research analysts in Santa Rosa-Petaluma, CA?
The official BLS median annual wage for market research analysts in Santa Rosa-Petaluma, CA is $92,200, which equates to approximately $7,683 per month or $44.33 per hour for a 2,080-hour work year.
What is the hourly pay for market research analysts in Santa Rosa-Petaluma, CA?
The median hourly wage for market research analysts in Santa Rosa-Petaluma, CA is $44.33 per hour based on the BLS survey. One in ten earned less than $22.69/hour and one in ten earned more than $85.00/hour.
What is the pay range for market research analysts in Santa Rosa-Petaluma, CA?
BLS wage estimates for market research analysts in Santa Rosa-Petaluma, CA span from $47,200 at the 10th percentile to $63,600 at the 25th, $131,100 at the 75th, and $176,800 at the 90th. These are wage distribution points, not experience levels.
How much do market research analysts take home after taxes in Santa Rosa-Petaluma, CA?
On a median gross salary of $92,200, an estimated $69,363 lands in net take-home pay per year ($2,668 biweekly) for a single filer claiming the standard deduction in California in 2026. Total tax withholding equals $22,837 (an effective rate of 24.8%).
How much do market research analysts make per month in Santa Rosa-Petaluma, CA?
On the median annual salary of $92,200, gross monthly income is $7,683. After federal, FICA, and California state income taxes, estimated net take-home pay is $5,780 per month (or $2,668 every two weeks).
Is $92,200 a good salary in Santa Rosa-Petaluma, CA?
At $92,200, the median salary for market research analysts is 88.1% of the Santa Rosa-Petaluma, CA median household income ($104,674). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 107.8, making regional consumer goods and services 7.8% more expensive than the U.S. average.