Waterloo-Cedar Falls, IA · BLS OEWS & BEA Regional Data

Market Research Analyst Salary in Waterloo-Cedar Falls, IA

In the Waterloo-Cedar Falls, IA metropolitan area, market research analysts earned a median annual wage of $65,900 ($31.68/hour) in the BLS May 2025 OEWS survey. The 10th percentile was $39,800/year and the 90th was $121,100/year; these percentiles do not measure years of experience. Applying 2026 federal and Iowa tax rules to the survey median leaves an estimated $53,278 in take-home pay. The metro price index is 87.1 against a national baseline of 100.

Wage Benchmark Overview

Median Annual Salary

$65,900$31.68 per hour · $5,492 monthly
10th Percentile$39,800$19.13/hr base
25th Percentile$49,600$23.85/hr base
75th Percentile$85,000$40.87/hr base
90th Percentile$121,100$58.22/hr base

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Take-Home Pay Explorer

$65,900
$25,000$135,000
Filing status:
Gross salary breakdown$65,900
Net 81%
Fed 9%
IA 3%
FICA 8%
Annual take-home$53,278After all taxes
Monthly deposit$4,440Estimated per month
Biweekly paycheck$2,049Every 2 weeks (26/yr)
Effective tax rate19.2%Total tax burden
Federal income tax$5,728 / yr
Iowa state income tax$1,852 / yr
FICA (Social Security & Medicare)$5,041 / yr

Market Research Analysts and Marketing Specialists Wage Percentiles in Waterloo-Cedar Falls, IA

Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.

Wage Distribution for Market Research Analysts and Marketing Specialists in the Waterloo-Cedar Falls, IA Metropolitan Area
Earning TierHourly WageMonthly GrossAnnual GrossEst. Annual Net (IA)
10th Percentile$19.13/hr$3,317$39,800$33,299
25th Percentile$23.85/hr$4,133$49,600$40,801
Median (50th Percentile)Metro Benchmark$31.68/hr$5,492$65,900$53,278
75th Percentile$40.87/hr$7,083$85,000$66,049
90th Percentile$58.22/hr$10,092$121,100$90,074

Cost of Living & Purchasing Power in Waterloo-Cedar Falls, IA

A dollar does not buy the same basket of goods everywhere. Compare how $$65,900 measures up against local economic conditions:

Metro Median Household Income$70,811Census Bureau ACS
BEA Price Parity Index87.112.9% below national average
Individual vs Household Ratio93.1%of area median income

Compare market research analysts salaries statewide and examine overall earnings in Iowa:

Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in Waterloo-Cedar Falls, IA

What is the median salary for market research analysts in Waterloo-Cedar Falls, IA?

The official BLS median annual wage for market research analysts in Waterloo-Cedar Falls, IA is $65,900, which equates to approximately $5,492 per month or $31.68 per hour for a 2,080-hour work year.

What is the hourly pay for market research analysts in Waterloo-Cedar Falls, IA?

The median hourly wage for market research analysts in Waterloo-Cedar Falls, IA is $31.68 per hour based on the BLS survey. One in ten earned less than $19.13/hour and one in ten earned more than $58.22/hour.

What is the pay range for market research analysts in Waterloo-Cedar Falls, IA?

BLS wage estimates for market research analysts in Waterloo-Cedar Falls, IA span from $39,800 at the 10th percentile to $49,600 at the 25th, $85,000 at the 75th, and $121,100 at the 90th. These are wage distribution points, not experience levels.

How much do market research analysts take home after taxes in Waterloo-Cedar Falls, IA?

On a median gross salary of $65,900, an estimated $53,278 lands in net take-home pay per year ($2,049 biweekly) for a single filer claiming the standard deduction in Iowa in 2026. Total tax withholding equals $12,622 (an effective rate of 19.2%).

How much do market research analysts make per month in Waterloo-Cedar Falls, IA?

On the median annual salary of $65,900, gross monthly income is $5,492. After federal, FICA, and Iowa state income taxes, estimated net take-home pay is $4,440 per month (or $2,049 every two weeks).

Is $65,900 a good salary in Waterloo-Cedar Falls, IA?

At $65,900, the median salary for market research analysts is 93.1% of the Waterloo-Cedar Falls, IA median household income ($70,811). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 87.1, making regional consumer goods and services 12.9% cheaper than the U.S. average.