Scranton--Wilkes-Barre, PA · BLS OEWS & BEA Regional Data

Market Research Analyst Salary in Scranton--Wilkes-Barre, PA

In the Scranton--Wilkes-Barre, PA metropolitan area, market research analysts earned a median annual wage of $65,900 ($31.68/hour) in the BLS May 2025 OEWS survey. The 10th percentile was $32,800/year and the 90th was $123,500/year; these percentiles do not measure years of experience. Applying 2026 federal and Pennsylvania tax rules to the survey median leaves an estimated $53,108 in take-home pay. The metro price index is 93.6 against a national baseline of 100.

Wage Benchmark Overview

Median Annual Salary

$65,900$31.68 per hour · $5,492 monthly
10th Percentile$32,800$15.77/hr base
25th Percentile$47,700$22.93/hr base
75th Percentile$92,700$44.57/hr base
90th Percentile$123,500$59.38/hr base

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Take-Home Pay Explorer

$65,900
$25,000$135,000
Filing status:
Gross salary breakdown$65,900
Net 81%
Fed 9%
PA 3%
FICA 8%
Annual take-home$53,108After all taxes
Monthly deposit$4,426Estimated per month
Biweekly paycheck$2,043Every 2 weeks (26/yr)
Effective tax rate19.4%Total tax burden
Federal income tax$5,728 / yr
Pennsylvania state income tax$2,023 / yr
FICA (Social Security & Medicare)$5,041 / yr

Market Research Analysts and Marketing Specialists Wage Percentiles in Scranton--Wilkes-Barre, PA

Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.

Wage Distribution for Market Research Analysts and Marketing Specialists in the Scranton--Wilkes-Barre, PA Metropolitan Area
Earning TierHourly WageMonthly GrossAnnual GrossEst. Annual Net (PA)
10th Percentile$15.77/hr$2,733$32,800$27,528
25th Percentile$22.93/hr$3,975$47,700$39,043
Median (50th Percentile)Metro Benchmark$31.68/hr$5,492$65,900$53,108
75th Percentile$44.57/hr$7,725$92,700$71,199
90th Percentile$59.38/hr$10,292$123,500$91,887

Cost of Living & Purchasing Power in Scranton--Wilkes-Barre, PA

A dollar does not buy the same basket of goods everywhere. Compare how $$65,900 measures up against local economic conditions:

Metro Median Household Income$65,158Census Bureau ACS
BEA Price Parity Index93.66.4% below national average
Individual vs Household Ratio101.1%of area median income

Compare market research analysts salaries statewide and examine overall earnings in Pennsylvania:

Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in Scranton--Wilkes-Barre, PA

What is the median salary for market research analysts in Scranton--Wilkes-Barre, PA?

The official BLS median annual wage for market research analysts in Scranton--Wilkes-Barre, PA is $65,900, which equates to approximately $5,492 per month or $31.68 per hour for a 2,080-hour work year.

What is the hourly pay for market research analysts in Scranton--Wilkes-Barre, PA?

The median hourly wage for market research analysts in Scranton--Wilkes-Barre, PA is $31.68 per hour based on the BLS survey. One in ten earned less than $15.77/hour and one in ten earned more than $59.38/hour.

What is the pay range for market research analysts in Scranton--Wilkes-Barre, PA?

BLS wage estimates for market research analysts in Scranton--Wilkes-Barre, PA span from $32,800 at the 10th percentile to $47,700 at the 25th, $92,700 at the 75th, and $123,500 at the 90th. These are wage distribution points, not experience levels.

How much do market research analysts take home after taxes in Scranton--Wilkes-Barre, PA?

On a median gross salary of $65,900, an estimated $53,108 lands in net take-home pay per year ($2,043 biweekly) for a single filer claiming the standard deduction in Pennsylvania in 2026. Total tax withholding equals $12,792 (an effective rate of 19.4%).

How much do market research analysts make per month in Scranton--Wilkes-Barre, PA?

On the median annual salary of $65,900, gross monthly income is $5,492. After federal, FICA, and Pennsylvania state income taxes, estimated net take-home pay is $4,426 per month (or $2,043 every two weeks).

Is $65,900 a good salary in Scranton--Wilkes-Barre, PA?

At $65,900, the median salary for market research analysts is 101.1% of the Scranton--Wilkes-Barre, PA median household income ($65,158). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 93.6, making regional consumer goods and services 6.4% cheaper than the U.S. average.