Wage Benchmark Overview
Median Annual Salary
$71,300$34.28 per hour · $5,942 monthlyRun the numbers on your own pay
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Take-Home Pay Explorer
Market Research Analysts and Marketing Specialists Wage Percentiles in Roanoke, VA
Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.
| Earning Tier | Hourly Wage | Monthly Gross | Annual Gross | Est. Annual Net (VA) |
|---|---|---|---|---|
| 10th Percentile | $17.84/hr | $3,092 | $37,100 | $30,671 |
| 25th Percentile | $25.34/hr | $4,392 | $52,700 | $42,308 |
| Median (50th Percentile)Metro Benchmark | $34.28/hr | $5,942 | $71,300 | $55,704 |
| 75th Percentile | $47.02/hr | $8,150 | $97,800 | $72,823 |
| 90th Percentile | $68.22/hr | $11,825 | $141,900 | $100,910 |
Cost of Living & Purchasing Power in Roanoke, VA
A dollar does not buy the same basket of goods everywhere. Compare how $$71,300 measures up against local economic conditions:
Explore Related Salary & Regional Profiles
Compare market research analysts salaries statewide and examine overall earnings in Virginia:
Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in Roanoke, VA
What is the median salary for market research analysts in Roanoke, VA?
The official BLS median annual wage for market research analysts in Roanoke, VA is $71,300, which equates to approximately $5,942 per month or $34.28 per hour for a 2,080-hour work year.
What is the hourly pay for market research analysts in Roanoke, VA?
The median hourly wage for market research analysts in Roanoke, VA is $34.28 per hour based on the BLS survey. One in ten earned less than $17.84/hour and one in ten earned more than $68.22/hour.
What is the pay range for market research analysts in Roanoke, VA?
BLS wage estimates for market research analysts in Roanoke, VA span from $37,100 at the 10th percentile to $52,700 at the 25th, $97,800 at the 75th, and $141,900 at the 90th. These are wage distribution points, not experience levels.
How much do market research analysts take home after taxes in Roanoke, VA?
On a median gross salary of $71,300, an estimated $55,704 lands in net take-home pay per year ($2,142 biweekly) for a single filer claiming the standard deduction in Virginia in 2026. Total tax withholding equals $15,596 (an effective rate of 21.9%).
How much do market research analysts make per month in Roanoke, VA?
On the median annual salary of $71,300, gross monthly income is $5,942. After federal, FICA, and Virginia state income taxes, estimated net take-home pay is $4,642 per month (or $2,142 every two weeks).
Is $71,300 a good salary in Roanoke, VA?
At $71,300, the median salary for market research analysts is 103.7% of the Roanoke, VA median household income ($68,761). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 93.6, making regional consumer goods and services 6.4% cheaper than the U.S. average.