Wage Benchmark Overview
Median Annual Salary
$37,400$17.98 per hour · $3,117 monthlyRun the numbers on your own pay
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Take-Home Pay Explorer
Retail Salespersons Wage Percentiles in Santa Rosa-Petaluma, CA
Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.
| Earning Tier | Hourly Wage | Monthly Gross | Annual Gross | Est. Annual Net (CA) |
|---|---|---|---|---|
| 10th Percentile | $16.49/hr | $2,858 | $34,300 | $29,385 |
| 25th Percentile | $17.02/hr | $2,950 | $35,400 | $30,225 |
| Median (50th Percentile)Metro Benchmark | $17.98/hr | $3,117 | $37,400 | $31,752 |
| 75th Percentile | $21.30/hr | $3,692 | $44,300 | $37,020 |
| 90th Percentile | $25.43/hr | $4,408 | $52,900 | $43,472 |
Cost of Living & Purchasing Power in Santa Rosa-Petaluma, CA
A dollar does not buy the same basket of goods everywhere. Compare how $$37,400 measures up against local economic conditions:
Explore Related Salary & Regional Profiles
Compare retail salespersons salaries statewide and examine overall earnings in California:
Frequently Asked Questions About Retail Salespersons Pay in Santa Rosa-Petaluma, CA
What is the median salary for retail salespersons in Santa Rosa-Petaluma, CA?
The official BLS median annual wage for retail salespersons in Santa Rosa-Petaluma, CA is $37,400, which equates to approximately $3,117 per month or $17.98 per hour for a 2,080-hour work year.
What is the hourly pay for retail salespersons in Santa Rosa-Petaluma, CA?
The median hourly wage for retail salespersons in Santa Rosa-Petaluma, CA is $17.98 per hour based on the BLS survey. One in ten earned less than $16.49/hour and one in ten earned more than $25.43/hour.
What is the pay range for retail salespersons in Santa Rosa-Petaluma, CA?
BLS wage estimates for retail salespersons in Santa Rosa-Petaluma, CA span from $34,300 at the 10th percentile to $35,400 at the 25th, $44,300 at the 75th, and $52,900 at the 90th. These are wage distribution points, not experience levels.
How much do retail salespersons take home after taxes in Santa Rosa-Petaluma, CA?
On a median gross salary of $37,400, an estimated $31,752 lands in net take-home pay per year ($1,221 biweekly) for a single filer claiming the standard deduction in California in 2026. Total tax withholding equals $5,648 (an effective rate of 15.1%).
How much do retail salespersons make per month in Santa Rosa-Petaluma, CA?
On the median annual salary of $37,400, gross monthly income is $3,117. After federal, FICA, and California state income taxes, estimated net take-home pay is $2,646 per month (or $1,221 every two weeks).
Is $37,400 a good salary in Santa Rosa-Petaluma, CA?
At $37,400, the median salary for retail salespersons is 35.7% of the Santa Rosa-Petaluma, CA median household income ($104,674). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 107.8, making regional consumer goods and services 7.8% more expensive than the U.S. average.