Wage Benchmark Overview
Median Annual Salary
$70,900$34.09 per hour · $5,908 monthlyRun the numbers on your own pay
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Take-Home Pay Explorer
Market Research Analysts and Marketing Specialists Wage Percentiles in Lakeland-Winter Haven, FL
Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.
| Earning Tier | Hourly Wage | Monthly Gross | Annual Gross | Est. Annual Net (FL) |
|---|---|---|---|---|
| 10th Percentile | $17.55/hr | $3,042 | $36,500 | $31,508 |
| 25th Percentile | $23.80/hr | $4,125 | $49,500 | $41,953 |
| Median (50th Percentile)Metro Benchmark | $34.09/hr | $5,908 | $70,900 | $58,708 |
| 75th Percentile | $45.00/hr | $7,800 | $93,600 | $74,678 |
| 90th Percentile | $58.94/hr | $10,217 | $122,600 | $95,063 |
Cost of Living & Purchasing Power in Lakeland-Winter Haven, FL
A dollar does not buy the same basket of goods everywhere. Compare how $$70,900 measures up against local economic conditions:
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Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in Lakeland-Winter Haven, FL
What is the median salary for market research analysts in Lakeland-Winter Haven, FL?
The official BLS median annual wage for market research analysts in Lakeland-Winter Haven, FL is $70,900, which equates to approximately $5,908 per month or $34.09 per hour for a 2,080-hour work year.
What is the hourly pay for market research analysts in Lakeland-Winter Haven, FL?
The median hourly wage for market research analysts in Lakeland-Winter Haven, FL is $34.09 per hour based on the BLS survey. One in ten earned less than $17.55/hour and one in ten earned more than $58.94/hour.
What is the pay range for market research analysts in Lakeland-Winter Haven, FL?
BLS wage estimates for market research analysts in Lakeland-Winter Haven, FL span from $36,500 at the 10th percentile to $49,500 at the 25th, $93,600 at the 75th, and $122,600 at the 90th. These are wage distribution points, not experience levels.
How much do market research analysts take home after taxes in Lakeland-Winter Haven, FL?
On a median gross salary of $70,900, an estimated $58,708 lands in net take-home pay per year ($2,258 biweekly) for a single filer claiming the standard deduction in Florida in 2026. Total tax withholding equals $12,192 (an effective rate of 17.2%).
How much do market research analysts make per month in Lakeland-Winter Haven, FL?
On the median annual salary of $70,900, gross monthly income is $5,908. After federal, FICA, and Florida state income taxes, estimated net take-home pay is $4,892 per month (or $2,258 every two weeks).
Is $70,900 a good salary in Lakeland-Winter Haven, FL?
At $70,900, the median salary for market research analysts is 107.5% of the Lakeland-Winter Haven, FL median household income ($65,978). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 97.1, making regional consumer goods and services 2.9% cheaper than the U.S. average.