Hickory-Lenoir-Morganton, NC · BLS OEWS & BEA Regional Data

Market Research Analyst Salary in Hickory-Lenoir-Morganton, NC

In the Hickory-Lenoir-Morganton, NC metropolitan area, market research analysts earned a median annual wage of $73,600 ($35.38/hour) in the BLS May 2025 OEWS survey. The 10th percentile was $41,100/year and the 90th was $146,000/year; these percentiles do not measure years of experience. Applying 2026 federal and North Carolina tax rules to the survey median leaves an estimated $58,180 in take-home pay. The metro price index is 88.5 against a national baseline of 100.

Wage Benchmark Overview

Median Annual Salary

$73,600$35.38 per hour · $6,133 monthly
10th Percentile$41,100$19.76/hr base
25th Percentile$54,800$26.35/hr base
75th Percentile$103,000$49.52/hr base
90th Percentile$146,000$70.19/hr base

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Take-Home Pay Explorer

$73,600
$25,000$150,000
Filing status:
Gross salary breakdown$73,600
Net 79%
Fed 10%
NC 3%
FICA 8%
Annual take-home$58,180After all taxes
Monthly deposit$4,848Estimated per month
Biweekly paycheck$2,238Every 2 weeks (26/yr)
Effective tax rate21%Total tax burden
Federal income tax$7,362 / yr
North Carolina state income tax$2,428 / yr
FICA (Social Security & Medicare)$5,630 / yr

Market Research Analysts and Marketing Specialists Wage Percentiles in Hickory-Lenoir-Morganton, NC

Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.

Wage Distribution for Market Research Analysts and Marketing Specialists in the Hickory-Lenoir-Morganton, NC Metropolitan Area
Earning TierHourly WageMonthly GrossAnnual GrossEst. Annual Net (NC)
10th Percentile$19.76/hr$3,425$41,100$34,073
25th Percentile$26.35/hr$4,567$54,800$44,534
Median (50th Percentile)Metro Benchmark$35.38/hr$6,133$73,600$58,180
75th Percentile$49.52/hr$8,583$103,000$77,690
90th Percentile$70.19/hr$12,167$146,000$105,740

Cost of Living & Purchasing Power in Hickory-Lenoir-Morganton, NC

A dollar does not buy the same basket of goods everywhere. Compare how $$73,600 measures up against local economic conditions:

Metro Median Household Income$62,787Census Bureau ACS
BEA Price Parity Index88.511.5% below national average
Individual vs Household Ratio117.2%of area median income

Compare market research analysts salaries statewide and examine overall earnings in North Carolina:

Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in Hickory-Lenoir-Morganton, NC

What is the median salary for market research analysts in Hickory-Lenoir-Morganton, NC?

The official BLS median annual wage for market research analysts in Hickory-Lenoir-Morganton, NC is $73,600, which equates to approximately $6,133 per month or $35.38 per hour for a 2,080-hour work year.

What is the hourly pay for market research analysts in Hickory-Lenoir-Morganton, NC?

The median hourly wage for market research analysts in Hickory-Lenoir-Morganton, NC is $35.38 per hour based on the BLS survey. One in ten earned less than $19.76/hour and one in ten earned more than $70.19/hour.

What is the pay range for market research analysts in Hickory-Lenoir-Morganton, NC?

BLS wage estimates for market research analysts in Hickory-Lenoir-Morganton, NC span from $41,100 at the 10th percentile to $54,800 at the 25th, $103,000 at the 75th, and $146,000 at the 90th. These are wage distribution points, not experience levels.

How much do market research analysts take home after taxes in Hickory-Lenoir-Morganton, NC?

On a median gross salary of $73,600, an estimated $58,180 lands in net take-home pay per year ($2,238 biweekly) for a single filer claiming the standard deduction in North Carolina in 2026. Total tax withholding equals $15,420 (an effective rate of 21%).

How much do market research analysts make per month in Hickory-Lenoir-Morganton, NC?

On the median annual salary of $73,600, gross monthly income is $6,133. After federal, FICA, and North Carolina state income taxes, estimated net take-home pay is $4,848 per month (or $2,238 every two weeks).

Is $73,600 a good salary in Hickory-Lenoir-Morganton, NC?

At $73,600, the median salary for market research analysts is 117.2% of the Hickory-Lenoir-Morganton, NC median household income ($62,787). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 88.5, making regional consumer goods and services 11.5% cheaper than the U.S. average.