Grand Rapids-Wyoming-Kentwood, MI · BLS OEWS & BEA Regional Data

Market Research Analyst Salary in Grand Rapids-Wyoming-Kentwood, MI

In the Grand Rapids-Wyoming-Kentwood, MI metropolitan area, market research analysts earned a median annual wage of $66,300 ($31.88/hour) in the BLS May 2025 OEWS survey. The 10th percentile was $40,600/year and the 90th was $126,300/year; these percentiles do not measure years of experience. Applying 2026 federal and Michigan tax rules to the survey median leaves an estimated $52,885 in take-home pay. The metro price index is 95.5 against a national baseline of 100.

Wage Benchmark Overview

Median Annual Salary

$66,300$31.88 per hour · $5,525 monthly
10th Percentile$40,600$19.52/hr base
25th Percentile$49,600$23.85/hr base
75th Percentile$97,100$46.68/hr base
90th Percentile$126,300$60.72/hr base

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Take-Home Pay Explorer

$66,300
$25,000$135,000
Filing status:
Gross salary breakdown$66,300
Net 80%
Fed 9%
MI 4%
FICA 8%
Annual take-home$52,885After all taxes
Monthly deposit$4,407Estimated per month
Biweekly paycheck$2,034Every 2 weeks (26/yr)
Effective tax rate20.2%Total tax burden
Federal income tax$5,776 / yr
Michigan state income tax$2,567 / yr
FICA (Social Security & Medicare)$5,072 / yr

Market Research Analysts and Marketing Specialists Wage Percentiles in Grand Rapids-Wyoming-Kentwood, MI

Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.

Wage Distribution for Market Research Analysts and Marketing Specialists in the Grand Rapids-Wyoming-Kentwood, MI Metropolitan Area
Earning TierHourly WageMonthly GrossAnnual GrossEst. Annual Net (MI)
10th Percentile$19.52/hr$3,383$40,600$33,327
25th Percentile$23.85/hr$4,133$49,600$40,176
Median (50th Percentile)Metro Benchmark$31.88/hr$5,525$66,300$52,885
75th Percentile$46.68/hr$8,092$97,100$73,264
90th Percentile$60.72/hr$10,525$126,300$92,475

Cost of Living & Purchasing Power in Grand Rapids-Wyoming-Kentwood, MI

A dollar does not buy the same basket of goods everywhere. Compare how $$66,300 measures up against local economic conditions:

Metro Median Household Income$82,874Census Bureau ACS
BEA Price Parity Index95.54.5% below national average
Individual vs Household Ratio80%of area median income

Compare market research analysts salaries statewide and examine overall earnings in Michigan:

Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in Grand Rapids-Wyoming-Kentwood, MI

What is the median salary for market research analysts in Grand Rapids-Wyoming-Kentwood, MI?

The official BLS median annual wage for market research analysts in Grand Rapids-Wyoming-Kentwood, MI is $66,300, which equates to approximately $5,525 per month or $31.88 per hour for a 2,080-hour work year.

What is the hourly pay for market research analysts in Grand Rapids-Wyoming-Kentwood, MI?

The median hourly wage for market research analysts in Grand Rapids-Wyoming-Kentwood, MI is $31.88 per hour based on the BLS survey. One in ten earned less than $19.52/hour and one in ten earned more than $60.72/hour.

What is the pay range for market research analysts in Grand Rapids-Wyoming-Kentwood, MI?

BLS wage estimates for market research analysts in Grand Rapids-Wyoming-Kentwood, MI span from $40,600 at the 10th percentile to $49,600 at the 25th, $97,100 at the 75th, and $126,300 at the 90th. These are wage distribution points, not experience levels.

How much do market research analysts take home after taxes in Grand Rapids-Wyoming-Kentwood, MI?

On a median gross salary of $66,300, an estimated $52,885 lands in net take-home pay per year ($2,034 biweekly) for a single filer claiming the standard deduction in Michigan in 2026. Total tax withholding equals $13,415 (an effective rate of 20.2%).

How much do market research analysts make per month in Grand Rapids-Wyoming-Kentwood, MI?

On the median annual salary of $66,300, gross monthly income is $5,525. After federal, FICA, and Michigan state income taxes, estimated net take-home pay is $4,407 per month (or $2,034 every two weeks).

Is $66,300 a good salary in Grand Rapids-Wyoming-Kentwood, MI?

At $66,300, the median salary for market research analysts is 80% of the Grand Rapids-Wyoming-Kentwood, MI median household income ($82,874). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 95.5, making regional consumer goods and services 4.5% cheaper than the U.S. average.