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Gainesville, GA · BLS OEWS & BEA Regional Data

Market Research Analyst Salary in Gainesville, GA

In the Gainesville, GA metropolitan area, market research analysts earned a median annual wage of $76,200 ($36.63/hour) in the BLS May 2025 OEWS survey. The 10th percentile was $37,900/year and the 90th was $149,600/year; these percentiles do not measure years of experience. Applying 2026 federal and Georgia tax rules to the survey median leaves an estimated $59,383 in take-home pay. The metro price index is 96.8 against a national baseline of 100.

Wage Benchmark Overview

Median Annual Salary

$76,200$36.63 per hour · $6,350 monthly
10th Percentile$37,900$18.22/hr base
25th Percentile$51,700$24.86/hr base
75th Percentile$107,800$51.83/hr base
90th Percentile$149,600$71.92/hr base

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Take-home payWhat $76,000 a year leaves after tax in GeorgiaFederal tax, FICA and Georgia withholding on that salary, with the other 49 states beside it.
By the hour$37 an hour is how much a yearWeekly, biweekly and monthly gross at 2,080 hours, plus time and a half.
HousingWhat a $76,000 salary buys at today's ratesPrice range, down payment and the monthly payment behind it, on current mortgage rates.
Local pricesWhat $76,000 is worth where you liveRent, groceries and the local price level against the national average.
Same stateEvery occupation Georgia publishes a wage forThe biggest employers, the best paid, and what is distinctive about Georgia.

Take-Home Pay Explorer

$76,200
$30,000$155,000
Filing status:
Gross salary breakdown$76,200
Net 78%
Fed 10%
GA 4%
FICA 8%
Annual take-home$59,383After all taxes
Monthly deposit$4,949Estimated per month
Biweekly paycheck$2,284Every 2 weeks (26/yr)
Effective tax rate22.1%Total tax burden
Federal income tax$7,934 / yr
Georgia state income tax$3,054 / yr
FICA (Social Security & Medicare)$5,829 / yr
Customize deductions in full Georgia calculator

Market Research Analysts and Marketing Specialists Wage Percentiles in Gainesville, GA

Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.

Wage Distribution for Market Research Analysts and Marketing Specialists in the Gainesville, GA Metropolitan Area
Earning TierHourly WageMonthly GrossAnnual GrossEst. Annual Net (GA)
10th Percentile$18.22/hr$3,158$37,900$31,490
25th Percentile$24.86/hr$4,308$51,700$41,890
Median (50th Percentile)Metro Benchmark$36.63/hr$6,350$76,200$59,383
75th Percentile$51.83/hr$8,983$107,800$80,037
90th Percentile$71.92/hr$12,467$149,600$106,801

Cost of Living & Purchasing Power in Gainesville, GA

A dollar does not buy the same basket of goods everywhere. Compare how $$76,200 measures up against local economic conditions:

Metro Median Household Income$80,901Census Bureau ACS
BEA Price Parity Index96.83.2% below national average
Individual vs Household Ratio94.2%of area median income

Compare market research analysts salaries statewide and examine overall earnings in Georgia:

Compare markets

Market Research Analysts and Marketing Specialists pay in other Georgia metros

These metro areas are in the same state and closest in population to Gainesville, GA. Compare their wage distributions before using a statewide average.

Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in Gainesville, GA

What is the median salary for market research analysts in Gainesville, GA?

The official BLS median annual wage for market research analysts in Gainesville, GA is $76,200, which equates to approximately $6,350 per month or $36.63 per hour for a 2,080-hour work year.

What is the hourly pay for market research analysts in Gainesville, GA?

The median hourly wage for market research analysts in Gainesville, GA is $36.63 per hour based on the BLS survey. One in ten earned less than $18.22/hour and one in ten earned more than $71.92/hour.

What is the pay range for market research analysts in Gainesville, GA?

BLS wage estimates for market research analysts in Gainesville, GA span from $37,900 at the 10th percentile to $51,700 at the 25th, $107,800 at the 75th, and $149,600 at the 90th. These are wage distribution points, not experience levels.

How much do market research analysts take home after taxes in Gainesville, GA?

On a median gross salary of $76,200, an estimated $59,383 lands in net take-home pay per year ($2,284 biweekly) for a single filer claiming the standard deduction in Georgia in 2026. Total tax withholding equals $16,817 (an effective rate of 22.1%).

How much do market research analysts make per month in Gainesville, GA?

On the median annual salary of $76,200, gross monthly income is $6,350. After federal, FICA, and Georgia state income taxes, estimated net take-home pay is $4,949 per month (or $2,284 every two weeks).

Is $76,200 a good salary in Gainesville, GA?

At $76,200, the median salary for market research analysts is 94.2% of the Gainesville, GA median household income ($80,901). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 96.8, making regional consumer goods and services 3.2% cheaper than the U.S. average.