Wage Benchmark Overview
Median Annual Salary
$81,100$38.99 per hour · $6,758 monthlyRun the numbers on your own pay
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Take-Home Pay Explorer
Market Research Analysts and Marketing Specialists Wage Percentiles in Durham-Chapel Hill, NC
Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.
| Earning Tier | Hourly Wage | Monthly Gross | Annual Gross | Est. Annual Net (NC) |
|---|---|---|---|---|
| 10th Percentile | $21.78/hr | $3,775 | $45,300 | $37,280 |
| 25th Percentile | $29.04/hr | $5,033 | $60,400 | $48,810 |
| Median (50th Percentile)Metro Benchmark | $38.99/hr | $6,758 | $81,100 | $63,157 |
| 75th Percentile | $54.62/hr | $9,467 | $113,600 | $84,724 |
| 90th Percentile | $77.40/hr | $13,417 | $161,000 | $115,394 |
Cost of Living & Purchasing Power in Durham-Chapel Hill, NC
A dollar does not buy the same basket of goods everywhere. Compare how $$81,100 measures up against local economic conditions:
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Compare market research analysts salaries statewide and examine overall earnings in North Carolina:
Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in Durham-Chapel Hill, NC
What is the median salary for market research analysts in Durham-Chapel Hill, NC?
The official BLS median annual wage for market research analysts in Durham-Chapel Hill, NC is $81,100, which equates to approximately $6,758 per month or $38.99 per hour for a 2,080-hour work year.
What is the hourly pay for market research analysts in Durham-Chapel Hill, NC?
The median hourly wage for market research analysts in Durham-Chapel Hill, NC is $38.99 per hour based on the BLS survey. One in ten earned less than $21.78/hour and one in ten earned more than $77.40/hour.
What is the pay range for market research analysts in Durham-Chapel Hill, NC?
BLS wage estimates for market research analysts in Durham-Chapel Hill, NC span from $45,300 at the 10th percentile to $60,400 at the 25th, $113,600 at the 75th, and $161,000 at the 90th. These are wage distribution points, not experience levels.
How much do market research analysts take home after taxes in Durham-Chapel Hill, NC?
On a median gross salary of $81,100, an estimated $63,157 lands in net take-home pay per year ($2,429 biweekly) for a single filer claiming the standard deduction in North Carolina in 2026. Total tax withholding equals $17,943 (an effective rate of 22.1%).
How much do market research analysts make per month in Durham-Chapel Hill, NC?
On the median annual salary of $81,100, gross monthly income is $6,758. After federal, FICA, and North Carolina state income taxes, estimated net take-home pay is $5,263 per month (or $2,429 every two weeks).
Is $81,100 a good salary in Durham-Chapel Hill, NC?
At $81,100, the median salary for market research analysts is 97.1% of the Durham-Chapel Hill, NC median household income ($83,500). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 97.6, making regional consumer goods and services 2.4% cheaper than the U.S. average.