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Canton-Massillon, OH · BLS OEWS & BEA Regional Data

Market Research Analyst Salary in Canton-Massillon, OH

In the Canton-Massillon, OH metropolitan area, market research analysts earned a median annual wage of $70,100 ($33.70/hour) in the BLS May 2025 OEWS survey. The 10th percentile was $38,400/year and the 90th was $124,600/year; these percentiles do not measure years of experience. Applying 2026 federal and Ohio tax rules to the survey median leaves an estimated $56,661 in take-home pay. The metro price index is 89.4 against a national baseline of 100.

Wage Benchmark Overview

Median Annual Salary

$70,100$33.70 per hour · $5,842 monthly
10th Percentile$38,400$18.46/hr base
25th Percentile$50,500$24.28/hr base
75th Percentile$94,500$45.43/hr base
90th Percentile$124,600$59.90/hr base

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Take-home payWhat $70,000 a year leaves after tax in OhioFederal tax, FICA and Ohio withholding on that salary, with the other 49 states beside it.
By the hour$34 an hour is how much a yearWeekly, biweekly and monthly gross at 2,080 hours, plus time and a half.
HousingWhat a $70,000 salary buys at today's ratesPrice range, down payment and the monthly payment behind it, on current mortgage rates.
Local pricesWhat $70,000 is worth where you liveRent, groceries and the local price level against the national average.
Same stateEvery occupation Ohio publishes a wage forThe biggest employers, the best paid, and what is distinctive about Ohio.

Take-Home Pay Explorer

$70,100
$25,000$145,000
Filing status:
Gross salary breakdown$70,100
Net 81%
Fed 9%
OH 2%
FICA 8%
Annual take-home$56,661After all taxes
Monthly deposit$4,722Estimated per month
Biweekly paycheck$2,179Every 2 weeks (26/yr)
Effective tax rate19.2%Total tax burden
Federal income tax$6,592 / yr
Ohio state income tax$1,484 / yr
FICA (Social Security & Medicare)$5,363 / yr
Customize deductions in full Ohio calculator

Market Research Analysts and Marketing Specialists Wage Percentiles in Canton-Massillon, OH

Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.

Wage Distribution for Market Research Analysts and Marketing Specialists in the Canton-Massillon, OH Metropolitan Area
Earning TierHourly WageMonthly GrossAnnual GrossEst. Annual Net (OH)
10th Percentile$18.46/hr$3,200$38,400$32,429
25th Percentile$24.28/hr$4,208$50,500$41,812
Median (50th Percentile)Metro Benchmark$33.70/hr$5,842$70,100$56,661
75th Percentile$45.43/hr$7,875$94,500$73,149
90th Percentile$59.90/hr$10,383$124,600$93,440

Cost of Living & Purchasing Power in Canton-Massillon, OH

A dollar does not buy the same basket of goods everywhere. Compare how $$70,100 measures up against local economic conditions:

Metro Median Household Income$67,801Census Bureau ACS
BEA Price Parity Index89.410.6% below national average
Individual vs Household Ratio103.4%of area median income

Compare market research analysts salaries statewide and examine overall earnings in Ohio:

Compare markets

Market Research Analysts and Marketing Specialists pay in other Ohio metros

These metro areas are in the same state and closest in population to Canton-Massillon, OH. Compare their wage distributions before using a statewide average.

Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in Canton-Massillon, OH

What is the median salary for market research analysts in Canton-Massillon, OH?

The official BLS median annual wage for market research analysts in Canton-Massillon, OH is $70,100, which equates to approximately $5,842 per month or $33.70 per hour for a 2,080-hour work year.

What is the hourly pay for market research analysts in Canton-Massillon, OH?

The median hourly wage for market research analysts in Canton-Massillon, OH is $33.70 per hour based on the BLS survey. One in ten earned less than $18.46/hour and one in ten earned more than $59.90/hour.

What is the pay range for market research analysts in Canton-Massillon, OH?

BLS wage estimates for market research analysts in Canton-Massillon, OH span from $38,400 at the 10th percentile to $50,500 at the 25th, $94,500 at the 75th, and $124,600 at the 90th. These are wage distribution points, not experience levels.

How much do market research analysts take home after taxes in Canton-Massillon, OH?

On a median gross salary of $70,100, an estimated $56,661 lands in net take-home pay per year ($2,179 biweekly) for a single filer claiming the standard deduction in Ohio in 2026. Total tax withholding equals $13,439 (an effective rate of 19.2%).

How much do market research analysts make per month in Canton-Massillon, OH?

On the median annual salary of $70,100, gross monthly income is $5,842. After federal, FICA, and Ohio state income taxes, estimated net take-home pay is $4,722 per month (or $2,179 every two weeks).

Is $70,100 a good salary in Canton-Massillon, OH?

At $70,100, the median salary for market research analysts is 103.4% of the Canton-Massillon, OH median household income ($67,801). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 89.4, making regional consumer goods and services 10.6% cheaper than the U.S. average.