Atlanta-Sandy Springs-Roswell, GA · BLS OEWS & BEA Regional Data

Market Research Analyst Salary in Atlanta-Sandy Springs-Roswell, GA

In the Atlanta-Sandy Springs-Roswell, GA metropolitan area, market research analysts earned a median annual wage of $78,800 ($37.88/hour) in the BLS May 2025 OEWS survey. The 10th percentile was $39,200/year and the 90th was $154,700/year; these percentiles do not measure years of experience. Applying 2026 federal and Georgia tax rules to the survey median leaves an estimated $61,082 in take-home pay. The metro price index is 100.1 against a national baseline of 100.

Wage Benchmark Overview

Median Annual Salary

$78,800$37.88 per hour · $6,567 monthly
10th Percentile$39,200$18.85/hr base
25th Percentile$53,500$25.72/hr base
75th Percentile$111,500$53.61/hr base
90th Percentile$154,700$74.38/hr base

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Take-Home Pay Explorer

$78,800
$30,000$160,000
Filing status:
Gross salary breakdown$78,800
Net 78%
Fed 11%
GA 4%
FICA 8%
Annual take-home$61,082After all taxes
Monthly deposit$5,090Estimated per month
Biweekly paycheck$2,349Every 2 weeks (26/yr)
Effective tax rate22.5%Total tax burden
Federal income tax$8,506 / yr
Georgia state income tax$3,184 / yr
FICA (Social Security & Medicare)$6,028 / yr

Market Research Analysts and Marketing Specialists Wage Percentiles in Atlanta-Sandy Springs-Roswell, GA

Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.

Wage Distribution for Market Research Analysts and Marketing Specialists in the Atlanta-Sandy Springs-Roswell, GA Metropolitan Area
Earning TierHourly WageMonthly GrossAnnual GrossEst. Annual Net (GA)
10th Percentile$18.85/hr$3,267$39,200$32,470
25th Percentile$25.72/hr$4,458$53,500$43,246
Median (50th Percentile)Metro Benchmark$37.88/hr$6,567$78,800$61,082
75th Percentile$53.61/hr$9,292$111,500$82,455
90th Percentile$74.38/hr$12,892$154,700$110,032

Cost of Living & Purchasing Power in Atlanta-Sandy Springs-Roswell, GA

A dollar does not buy the same basket of goods everywhere. Compare how $$78,800 measures up against local economic conditions:

Metro Median Household Income$89,724Census Bureau ACS
BEA Price Parity Index100.10.1% above national average
Individual vs Household Ratio87.8%of area median income

Compare market research analysts salaries statewide and examine overall earnings in Georgia:

Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in Atlanta-Sandy Springs-Roswell, GA

What is the median salary for market research analysts in Atlanta-Sandy Springs-Roswell, GA?

The official BLS median annual wage for market research analysts in Atlanta-Sandy Springs-Roswell, GA is $78,800, which equates to approximately $6,567 per month or $37.88 per hour for a 2,080-hour work year.

What is the hourly pay for market research analysts in Atlanta-Sandy Springs-Roswell, GA?

The median hourly wage for market research analysts in Atlanta-Sandy Springs-Roswell, GA is $37.88 per hour based on the BLS survey. One in ten earned less than $18.85/hour and one in ten earned more than $74.38/hour.

What is the pay range for market research analysts in Atlanta-Sandy Springs-Roswell, GA?

BLS wage estimates for market research analysts in Atlanta-Sandy Springs-Roswell, GA span from $39,200 at the 10th percentile to $53,500 at the 25th, $111,500 at the 75th, and $154,700 at the 90th. These are wage distribution points, not experience levels.

How much do market research analysts take home after taxes in Atlanta-Sandy Springs-Roswell, GA?

On a median gross salary of $78,800, an estimated $61,082 lands in net take-home pay per year ($2,349 biweekly) for a single filer claiming the standard deduction in Georgia in 2026. Total tax withholding equals $17,718 (an effective rate of 22.5%).

How much do market research analysts make per month in Atlanta-Sandy Springs-Roswell, GA?

On the median annual salary of $78,800, gross monthly income is $6,567. After federal, FICA, and Georgia state income taxes, estimated net take-home pay is $5,090 per month (or $2,349 every two weeks).

Is $78,800 a good salary in Atlanta-Sandy Springs-Roswell, GA?

At $78,800, the median salary for market research analysts is 87.8% of the Atlanta-Sandy Springs-Roswell, GA median household income ($89,724). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 100.1, making regional consumer goods and services 0.1% more expensive than the U.S. average.