Wage Benchmark Overview
Median Annual Salary
$63,600$30.58 per hour · $5,300 monthlyRun the numbers on your own pay
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Take-Home Pay Explorer
Market Research Analysts and Marketing Specialists Wage Percentiles in Appleton, WI
Official survey estimates from the U.S. Bureau of Labor Statistics (BLS). Full-time calculations assume standard 2,080 annual working hours.
| Earning Tier | Hourly Wage | Monthly Gross | Annual Gross | Est. Annual Net (WI) |
|---|---|---|---|---|
| 10th Percentile | $20.14/hr | $3,492 | $41,900 | $34,669 |
| 25th Percentile | $24.76/hr | $4,292 | $51,500 | $41,910 |
| Median (50th Percentile)Metro Benchmark | $30.58/hr | $5,300 | $63,600 | $51,016 |
| 75th Percentile | $42.31/hr | $7,333 | $88,000 | $67,023 |
| 90th Percentile | $55.67/hr | $9,650 | $115,800 | $84,930 |
Cost of Living & Purchasing Power in Appleton, WI
A dollar does not buy the same basket of goods everywhere. Compare how $$63,600 measures up against local economic conditions:
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Frequently Asked Questions About Market Research Analysts and Marketing Specialists Pay in Appleton, WI
What is the median salary for market research analysts in Appleton, WI?
The official BLS median annual wage for market research analysts in Appleton, WI is $63,600, which equates to approximately $5,300 per month or $30.58 per hour for a 2,080-hour work year.
What is the hourly pay for market research analysts in Appleton, WI?
The median hourly wage for market research analysts in Appleton, WI is $30.58 per hour based on the BLS survey. One in ten earned less than $20.14/hour and one in ten earned more than $55.67/hour.
What is the pay range for market research analysts in Appleton, WI?
BLS wage estimates for market research analysts in Appleton, WI span from $41,900 at the 10th percentile to $51,500 at the 25th, $88,000 at the 75th, and $115,800 at the 90th. These are wage distribution points, not experience levels.
How much do market research analysts take home after taxes in Appleton, WI?
On a median gross salary of $63,600, an estimated $51,016 lands in net take-home pay per year ($1,962 biweekly) for a single filer claiming the standard deduction in Wisconsin in 2026. Total tax withholding equals $12,584 (an effective rate of 19.8%).
How much do market research analysts make per month in Appleton, WI?
On the median annual salary of $63,600, gross monthly income is $5,300. After federal, FICA, and Wisconsin state income taxes, estimated net take-home pay is $4,251 per month (or $1,962 every two weeks).
Is $63,600 a good salary in Appleton, WI?
At $63,600, the median salary for market research analysts is 74.1% of the Appleton, WI median household income ($85,825). According to the U.S. Bureau of Economic Analysis (BEA), the metropolitan price parity index is 92.4, making regional consumer goods and services 7.6% cheaper than the U.S. average.